Sum up your business, event or service with a quick clear message and all relevant information in 1-2 mins.
Either a highlights video capturing the raw essence and atmosphere (most popular with clubs and festivals) or capture the whole event 'if, for example, it is a seminar'.
Delve deeper with a documentary style video. Less 'ram it down your throat' advertising and more of an honest overview with genuine opinions.
Tell your audience who you are, what you do and how you do it in a video that is engaging and adopts your brand style and values.